Marketing Communications Specialist

### Tasks #### About us At Daimler Truck UK Ltd, we are responsible for the sales and marketing of Daimler Truck products across the UK, including Mercedes-Benz Trucks. Mercedes-Benz Trucks are renowned for their quality, reliability, and innovation, supporting a wide range of industries including logistics, construction, and long-haul transport. Designed with efficiency, safety, and driver comfort in mind, our vehicles help customers keep their businesses moving. Across our product ranges, we are committed to sustainable transport solutions, with a focus on fuel efficiency, reduced emissions, and high safety standards. We have an opportunity for a Marketing Communications Specialist waiting just for you. Reporting into the Head of Marketing Communications, you will manage National and Dealer marketing communications across the Mercedes-Benz Trucks brand for New and Used Sales and Integrated Services. #### More about the role - Development, implementation, and measurement of national and Dealer campaigns and marketing programmes. - Project management, delivery, and evaluation of brand and product campaigns for responsible programmes to support the national strategic sales and brand awareness objectives. - Development and implementation of suitable UK-specific materials to supplement centrally produced assets in order to showcase and market products and services to a UK market in the relevant channels. - Collaboration with Product Management to understand segmentation opportunities and align marketing activity to create relevant, targeted communications and marketing. - Creation of Dealer Localised Campaigns and Templates using permitted systems and provision of regular campaign updates to support Dealer Marketing Managers and ensure consistency of marketing communications and messaging in their local marketing. #### Marketing Planning and Budgetary Management - Collaboration with the Head of Marketing Communications to produce an annual plan for responsible marketing programmes in line with respective internal and Daimler Truck AG departments to support the brand and sales objectives of the business. - Adherence to agreed financial budgets. - Accurate recording, measurement, and reporting of allocated marketing spend by activity. - Monthly budget spend reviews with Brand Controlling and the Head of Marketing Communications to ensure strong management and recording of budget spend. #### Management of customer and Dealer literature - Close collaboration with Daimler Truck and the internal product management team to adapt international customer literature for the UK local market to provide product and services information to Dealers and customers. - Identification of opportunities for further nationally provided customer and Dealer materials to support operational functions within the business to assist in customer discussions. #### Marketing Communications Strategy Implementation - Effective support of the Marketing Communications Strategy implementation across the Marketing Team. - Collaboration with Events, PR, and Digital functions of the team to align brand messaging across all channels. - Identification of opportunities for greater brand awareness and customer communications across relevant touchpoints to maximise brand presence. - Development of proposals including relevant research to support decision-making processes and optimise market penetration. #### Service Delivery and KPI Reporting - Development of strong relationships with supporting agencies to ensure optimum service delivery for the business. - Support for the Head of Marketing Communications with agency briefings and performance reviews to ensure optimum service delivery and output for business priorities. - Tracking of KPIs for all marketing activity associated with the designated area of responsibility to ensure ROI for marketing spend and evaluation of learnings to implement for future activity to optimise output. - Regular updates to the Marketing Team on Dealer engagement, planning, compliance, sales, and trends to ensure marketing expertise and knowledge is shared across the Truck teams. ### Qualifications #### About you We are looking for a proactive and adaptable marketing professional with experience across creative development, production processes, and wider marketing activities. - Strong understanding of the marketing and media landscape, with the ability to gather, analyse, and interpret data to drive informed decisions. - Strong project and budget management skills are essential, along with excellent analytical, reporting, and communication abilities. - Highly organised, able to prioritise a varied workload, influence stakeholders effectively, and build strong relationships through excellent interpersonal skills. - Advanced IT skills, particularly in Excel, PowerPoint, and Word, are required. - Confidence in working independently or as part of a team, thriving in a fast-paced and changing environment, and taking ownership of delivering results. - A degree, marketing qualification, or equivalent relevant experience would be advantageous. #### What we can offer you - Competitive salary and a discretionary bonus structure. - Opportunity to join our pension scheme. - Comprehensive benefits package, including private medical insurance, 25 days’ annual leave plus public holidays, and hybrid working based out of our Head Office in Willen, Milton Keynes. - Access to a range of voluntary benefits tailored to suit your lifestyle. - Commitment to supporting your wellbeing, with access to colleague wellbeing resources, including our Employee Assistance Programme and Mental Health First Aiders. - Investment in your growth, providing training and knowledge to help you reach your potential. #### What’s next? Once you click apply, we’ll take you through to the Daimler Truck careers portal. Here, you’ll need to complete a short application form and attach your current CV. Don’t forget to follow us on LinkedIn @Daimler Trucks UK Ltd.